“The Ripple Effect”: New impulses for institutional engagement
In today’s digital public sphere, institutional engagement is no longer simply about visibility. Messages compete in an environment shaped by fragmented audiences, algorithmic platforms, and rapidly evolving narratives. For European institutions, the challenge is no longer only what to communicate, but how to create meaningful links with citizens. That is why Make.org joined Cronos Europa’s efforts, alongside Communities, and BeInfluence. We developed “The Ripple Effect” - exploring how institutions can adapt to this new environment. We argue that sustainable communication does not come from isolated campaigns but from interconnected waves of engagement, the ripples, that spread through communities, technology, and, curically, dialogue.
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